Definition of gimmick

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  • gimmick is a valid Scrabble US word with a point value of 18
  • gimmick is a valid Scrabble UK word with a point value of 18
  • gimmick is a valid Words with friends word with a point value of 22

Definition of gimmick

  • something unspecified whose name is either forgotten or not known (noun)

    Synonyms

    1. doodad
    2. doohickey
    3. doojigger
    4. gismo
    5. gizmo
    6. gubbins
    7. thingamabob
    8. thingamajig
    9. thingmabob
    10. thingmajig
    11. thingumabob
    12. thingumajig
    13. thingummy
    14. whatchamacallit
    15. whatchamacallum
    16. whatsis
    17. widget
  • a drawback or difficulty that is not readily evident (noun)

    Synonyms

    1. catch
  • any clever maneuver (noun)

    Examples

    1. it was a great sales gimmick
    2. a cheap promotions gimmick for greedy businessmen

    Synonyms

    1. device
    2. twist

See definition of gimmick in Merriam Webster